UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. After the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all sorts of negative connotations. Many young people, however, do not understand why this will be so.
For many totally law-abiding teenagers, the humble hoodie is a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular among the younger generation, being a great way to show your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are frequently used in an effort to remember positive experiences. Why do hoodie-wearers have this type of bad reputation?
One possibility is that, even though vast majority of youngsters wear hoodies, the only real ones who make it in to the media are those that are up to no good. This may lead the elderly to assume that it’s young thugs and criminals alone who wear hoodies. This could mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Exposure to perfectly nice youngsters who wear personalised hoodies, or hoodies generally, could help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which might make people wary of hoodie wearers, if they wear personalised hoodies or elsewhere, is the condition and design of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood might sound obvious but it is something can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. When you are unable to see the faces of large groups it could seem scary because of the lack of human connection. Mostly, however, this prejudice against the humble hoodie is really a media construct, mixed with slightly little bit of class snobbery and fear of the young…an unpleasant cocktail once you think about it.
Why not show that personalised Travis Scott Hoodie are just as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you like using them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.